INTRODUCTION

The First Serve Design System reflects the patterns and components that underpin the USTA’s mission and products. These patterns and components provide a unified language and consistent look and feel when designing apps and products within the USTA ecosystem.

PRINCIPLES

We constantly keep these core principles in mind when making design decisions at Salesforce, and we encourage you to adopt them as well.

CLARITY

Eliminate ambiguity. Enable users and customers to see, understand, and act with confidence.

EFFICIENCY

Streamline and optimize workflows. Intelligently anticipate needs to help people work better, smarter, and faster.

CONSISTENCY

Create familiarity and strengthen intuition by applying the same solution to the same problem.

BEAUTY

Demonstrate respect for people’s time and attention through thoughtful and elegant craftsmanship.