We constantly keep these core principles in mind when making design decisions at Salesforce, and we encourage you to adopt them as well.
CLARITY
Eliminate ambiguity. Enable users and customers to see, understand, and act with confidence.
EFFICIENCY
Streamline and optimize workflows. Intelligently anticipate needs to help people work better, smarter, and faster.
CONSISTENCY
Create familiarity and strengthen intuition by applying the same solution to the same problem.
BEAUTY
Demonstrate respect for people’s time and attention through thoughtful and elegant craftsmanship.